Here are the main traffic providers:

The Ad Networks

Ad Networks are the companies that serve as bridging points – and as traffic brokers – connecting buyers and sellers alike. Among some of the best adult ad networks out there, there’s TrafficJunky, Traffic Force, TrafficFactory, JuicyAds and ExoClick.

The Webmaster

There are still a lot of site owners out there that won’t sell their ad space to networks. They themselves prefer dealing with their site’s traffic monetization operations and you can negotiate ad spots directly from them.

Web Browsers

Another way to buy some traffic is to deal directly with the browsers for better ranking. The most popular browser being Google, you can go through Google Adwords to advertise.

Read more here:

ALL ABOUT MEDIA BUYING PART 1 – PLAYING WITH TRAFFIC

ALL ABOUT MEDIA BUYING PART 2 – TRAFFIC MONETIZATION

FROM NEWBIE TO MEDIA BUYING AUTHORITY PART 1 – TOP 10 BUYER’S CLASSIC MISTAKES

SUMMER SLOWDOWN – 3 MEDIA BUYING TIPS TO SURF THROUGH THE WAVE

Here are examples of the kind of traffic you can buy at an Ad Network:

RON – ROTATION ON NETWORK

This is a campaign in which your ads rotate on a network of sites; spots that are part of a packaged deal and can’t be sold separately. This traffic typically consists of different sources (websites, blogs, forums, etc…) and this in turn, creates the RON.

REMNANT traffic

Remnant traffic is traffic at a discount.  Essentially, it’s the leftovers; it’s traffic the biggest media buyers in the game couldn’t do much with… and that is why it’s sold at such bargain prices.

But you know the saying, the leftovers of others make a feast for some!

The harder-to-convert traffic of industry players may actually be to your benefit if you have a decent geo-targeting strategy.

Read more here:

All about Media Buying Part 1 – Playing with Traffic

All about Media Buying Part 2 – Traffic Monetization

All about Media Buying Part 3 – Profit calculation

• Am I getting the best spot at the best price?
• Has the spot already been tested?
• Does the spot have stats and data to back up its price?
• Are you prepared for traffic fluctuations?
• Do you know if the spot allows all content?
• Does the site limit you in how you can display your ad?
• Does your spot allow all types of creatives?
• Are you watching your ad rotation?
• Is the price right?
• And most importantly, do you trust the seller?

 

Read more here:

From Newbie to Media Buying Authority – Part 2 – 10 Things to Ask Before Buying Flat

A Media Buyer can be thought of as a trader, buying low and selling high, but with ads instead of stocks. He looks for the best ad placements and aims to monetize the traffic with the highest paying ad programs.

The more expensive the spot, the greater likelihood your ad will be seen by more people.

Remember, high traffic websites are like prime pieces of real estate: well positioned on a busy street corner with plenty of passersby.

A lot of publishers and advertisers are in fact, media buyers themselves.  If by chance they’re not, they’ll sure want to collaborate with one.

In other words, the media buyer’s a middleman.  And because he’s a solo act, it’s far easier to deal with him than a bunch of small time publishers.

 

Read more here:

All About Media Buying – Part 1 – Playing With Traffic

All about Media Buying Part 2 – Traffic Monetization

All about Media Buying Part 3 – Profit calculation

From Newbie to Media Buying Authority Part 1 – Top 10 Buyer’s Classic Mistakes

From Newbie to Media Buying Authority Part 2 -10 Things to Ask Before Buying Flat

Adult Media Buying 101 … 2017 Style

1. Being a lonesome cowboy.
2. Magical thinking (thinking you’ll double your money right away).
3. Buying all over the place (and not being targeted enough.. target specific countries).
4. Mixing up Desktop and Mobile traffic.
5. Going too big, too fast.
6. Not setting trackers.

Read more here:

From Newbie to Media Buying Authority Part 1 – Top 10 Media Buying Mistakes

Flat rate buys are purchases that are fixed in price. For example, a flat rate traffic buy means that the price won’t change regardless of how much – or how little traffic you receive.

Flat rate buys are typically reserved for the biggest media buyers out there.

Many great ad spots that provide high volumes of traffic sell at a fixed monthly price.

But remember, when dealing with flat rates, you need to pay the right price, and that requires a very accurate evaluation so you know what you’re getting.

 

 

For additional terminology and key performance indicators for measuring success, please see:

All about Media Buying – Part 2 – Traffic Monetization

FROM NEWBIE TO MEDIA BUYING AUTHORITY PART 2 -10 THINGS TO ASK BEFORE BUYING FLAT